{"id":3188,"date":"2021-07-29T08:17:00","date_gmt":"2021-07-29T00:17:00","guid":{"rendered":"https:\/\/www.madewill.com\/?p=3188"},"modified":"2022-02-14T19:46:59","modified_gmt":"2022-02-14T11:46:59","slug":"5-w2h-method","status":"publish","type":"post","link":"https:\/\/www.madewill.com\/thinking-model\/5-w2h-method.html","title":{"rendered":"5W2H\u5206\u6790\u6cd5\uff0c\u7f1c\u5bc6\u9ad8\u6548\u7684\u601d\u7ef4\u65b9\u5f0f"},"content":{"rendered":"\n<p style=\"font-size:17px\">5W2H\u5206\u6790\u6cd5\u539f\u5219\u662f\u4ec0\u4e48\uff1f <\/p>\n\n\n\n<p style=\"font-size:17px\">5W2H\u5206\u6790\u6cd5\u5c31\u662f\u5bf9\u5de5\u4f5c\u8fdb\u884c\u79d1\u5b66\u5730\u5206\u6790\uff0c\u5bf9\u67d0\u4e00\u5de5\u4f5c\u5728\u8c03\u67e5\u7814\u7a76\u7684\u57fa\u7840\u4e0a\uff0c\u5c31\u5176\u5de5\u4f5c\u5185\u5bb9\uff08What\uff09\u3001\u8d23\u4efb\u8005\uff08Who\uff09\u3001\u5de5\u4f5c\u5c97\u4f4d\uff08Where\uff09\u3001\u5de5\u4f5c\u65f6\u95f4\uff08When\uff09\u3001\u4e3a\u4f55\u8fd9\u6837\u505a\uff08Why\uff09\u4ee5\u53ca\u64cd\u4f5c\u65b9\u6cd5\uff08How\uff09\u548c \u8d39\u7528\u9884\u7b97\uff08How Much\uff09\uff0c\u8fdb\u884c\u4e66\u9762\u63cf\u8ff0\uff0c\u5e76\u6309\u6b64\u63cf\u8ff0\u8fdb\u884c\u64cd\u4f5c\uff0c\u8fbe\u5230\u5b8c\u6210\u804c\u52a1\u4efb\u52a1\u7684\u76ee\u6807\u3002 &nbsp; <\/p>\n\n\n\n<p style=\"font-size:17px\">5W2H\u5206\u6790\u6cd5\uff0c\u53c8\u79f0\u201c\u4e03\u4f55\u201d\u5206\u6790\u6cd5\uff0c\u7b2c\u4e8c\u6b21\u4e16\u754c\u5927\u6218\u65f6\u671f\u7531\u7f8e\u56fd\u9646\u519b\u5175\u5668\u4fee\u7406\u90e8\u9996\u521b\u3002\u5b83\u6613\u4e8e\u7406\u89e3\uff0c\u4f7f\u7528\uff0c\u5bcc\u6709\u542f\u53d1\u610f\u4e49\uff0c<strong>\u662f\u4e00\u79cd\u5b9a\u5f8b\u3001\u662f\u4e00\u79cd\u539f\u7406\u3001\u4e5f\u662f\u4e00\u79cd\u6d41\u7a0b\u3001\u66f4\u662f\u4e00\u79cd\u5de5\u5177\uff0c\u88ab\u5e7f\u6cdb\u8fd0\u7528\u4e8e\u4f01\u4e1a\u7ba1\u7406\u548c\u65e5\u5e38\u5de5\u4f5c\u5b66\u4e60\u4e4b\u4e2d<\/strong>\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\">\u7ecf\u8fc7\u4eba\u4eec\u4e0d\u65ad\u8fd0\u7528\u548c\u603b\u7ed3\uff0c\u9010\u6b65\u5f62\u6210\u4e86\u4e00\u5957\u6210\u719f\u7684\u201c5W+2H\u201d\u6a21\u5f0f\uff0c\u8fd9\u91cc\u7684H\u662f\u6307How\uff08\u600e\u4e48\u505a\u4ee5\u53ca\u9884\u7b97\uff09\u3002 <\/p>\n\n\n\n<div class=\"wp-block-image size-medium wp-image-3202\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"524\" src=\"https:\/\/www.madewill.com\/wp-content\/uploads\/2018\/07\/5w2h-700x524.jpg\" alt=\"5W2H\u5206\u6790\u6cd5\u662f\u72ec\u7acb\u601d\u8003\u7684\u597d\u5de5\u5177\" class=\"wp-image-3202\" srcset=\"https:\/\/www.madewill.com\/wp-content\/uploads\/2018\/07\/5w2h-700x524.jpg 700w, https:\/\/www.madewill.com\/wp-content\/uploads\/2018\/07\/5w2h-80x60.jpg 80w, https:\/\/www.madewill.com\/wp-content\/uploads\/2018\/07\/5w2h-265x198.jpg 265w, https:\/\/www.madewill.com\/wp-content\/uploads\/2018\/07\/5w2h-696x521.jpg 696w, https:\/\/www.madewill.com\/wp-content\/uploads\/2018\/07\/5w2h-561x420.jpg 561w, https:\/\/www.madewill.com\/wp-content\/uploads\/2018\/07\/5w2h.jpg 800w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption>5W2H\u5206\u6790\u6cd5\u662f\u72ec\u7acb\u601d\u8003\u7684\u597d\u5de5\u5177<\/figcaption><\/figure><\/div>\n\n\n\n<p style=\"font-size:17px\">\u5728\u7a77\u67e5\u7406\u5b9d\u5178\u4e2d\uff0c\u6709\u4e00\u6bb5\u5173\u4e8e\u4e94\u4f55\u539f\u5219\u7684\u6587\u5b57\uff1a\u5e03\u52b3\u6069\u516c\u53f8CEO\u8981\u6c42\u6240\u6709\u7684\u4ea4\u6d41\u5fc5\u987b\u9075\u5b88\u201c\u4e94\u4f55\u201d\u539f\u5219\u2014\u2014\u4f60\u5fc5\u987b\u8bf4\u660e\u4f55\u4eba\u56e0\u4f55\u6545\u5728\u4f55\u65f6\u4f55\u5730\u505a\u4e86\u4f55\u4e8b\u3002\u5982\u679c\u4f60\u5728\u5e03\u52b3\u6069\u516c\u53f8\u91cc\u9762\u5199\u4e00\u5c01\u4fe1\u6216\u6307\u793a\u67d0\u4eba\u53bb\u505a\u67d0\u4e8b\uff0c\u4f46\u6ca1\u6709\u544a\u8bc9\u4ed6\u539f\u56e0\uff0c\u90a3\u4e48\u4f60\u53ef\u80fd\u4f1a\u88ab\u89e3\u96c7\u3002\u5b9e\u9645\u4e0a\uff0c\u4f60\u53ea\u8981\u72af\u4e24\u6b21\u8fd9\u79cd\u9519\u8bef\uff0c\u5c31\u4f1a\u88ab\u89e3\u96c7\u3002 &nbsp; <\/p>\n\n\n\n<p style=\"font-size:17px\">\u4f60\u4eec\u4e5f\u8bb8\u4f1a\u95ee\uff0c\u8fd9\u6709\u90a3\u4e48\u91cd\u8981\u5417\uff1f\u55ef\uff0c\u8fd9\u4e5f\u8ddf\u5fc3\u7406\u5b66\u7684\u539f\u7406\u6709\u5173\u3002\u5982\u679c\u4f60\u80fd\u591f\u5c06\u4e00\u5806\u6a21\u5f0f\u7684\u77e5\u8bc6\u7ec4\u5408\u8d77\u6765\uff0c\u56de\u7b54\u4e00\u4e2a\u53c8\u4e00\u4e2a\u4e3a\u4ec0\u4e48\uff0c\u4f60\u5c31\u80fd\u591f\u66f4\u597d\u5730\u601d\u8003\uff1b\u540c\u6837\u9053\u7406\uff0c\u5982\u679c\u4f60\u544a\u8bc9\u4eba\u4eec\u4e8b\u60c5\u7684\u65f6\u5019\uff0c\u603b\u662f\u544a\u8bc9\u4ed6\u4eec\u539f\u56e0\uff0c\u4ed6\u4eec\u5c31\u80fd\u66f4\u6df1\u523b\u5730\u7406\u89e3\u4f60\u8bf4\u7684\u8bdd\uff0c\u5c31\u4f1a\u66f4\u52a0\u91cd\u89c6\u4f60\u8bf4\u7684\u8bdd\uff0c\u4e5f\u4f1a\u66f4\u503e\u5411\u4e8e\u542c\u4ece\u4f60\u8bf4\u7684\u8bdd\u3002\u5c31\u7b97\u4ed6\u4eec\u4e0d\u7406\u89e3\u4f60\u7684\u7406\u7531\uff0c\u4ed6\u4eec\u4e5f\u4f1a\u66f4\u503e\u5411\u4e8e\u542c\u4f60\u7684\u8bdd\u3002 &nbsp; <\/p>\n\n\n\n<p style=\"font-size:17px\">\u5982\u679c\u6211\u4eec\u80fd\u4f7f\u7528\u4e94\u4f55\u539f\u5219\u8fdb\u884c\u5b66\u4e60\u548c\u5de5\u4f5c\uff0c\u90a3\u4e48\u5c31\u4f1a\u6709\u4e00\u5957\u975e\u5e38\u7b80\u4fbf\u6613\u884c\u7684\u65b9\u6cd5\uff0c\u8ba9\u5b66\u4e60\u548c\u5de5\u4f5c\u8fdb\u884c\u5f97\u66f4\u7b80\u5355\u5feb\u6377\u3002\u5728\u78b0\u5230\u95ee\u9898\u7684\u65f6\u5019\u4e5f\u4f1a\u6709\u5de5\u5177\u8fdb\u884c\u5206\u6790\u548c\u601d\u8003\u3002\u90a3\u6211\u4eec\u8be5\u5982\u4f55\u6765\u7528\u8fd9\u4e2a\u4e94\u4f55\u539f\u5219\u5462\uff1f\u4e3e\u51e0\u4e2a\u4f8b\u5b50\u6765\u719f\u6089\u4e00\u4e0b\u8fd9\u4e2a\u601d\u7ef4\u6a21\u5f0f\u3002 &nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u7528\u5728\u5b66\u4e60\u4e0a &nbsp; <\/h3>\n\n\n\n<p style=\"font-size:17px\">\u4f8b\u5982\u6211\u4eec\u524d\u6bb5\u65f6\u95f4\u5b66\u4e60\u4e86<a rel=\"noreferrer noopener\" href=\"https:\/\/www.madewill.com\/thinking-model\/backup-model.html\" target=\"_blank\">\u5197\u4f59\u5907\u4efd\u601d\u7ef4\u6a21\u578b<\/a>\uff0c\u5229\u7528\u4e94\u4f55\u539f\u5219\u5c06\u662f\u5982\u4e0b\u7684\u5957\u8def\u8fc7\u7a0b\uff1a &nbsp; <\/p>\n\n\n\n<p style=\"font-size:17px\">What\u2014\u2014\u5197\u4f59\u5907\u4efd\u662f\u4ec0\u4e48\uff1f\u539f\u59cb\u51fa\u5904\u5728\u54ea\u91cc\uff1f\u5197\u4f59\u5907\u4efd\u601d\u7ef4\u6a21\u578b\u53c8\u662f\u4ec0\u4e48\uff1f &nbsp; <br>Why\u2014\u2014\u4e3a\u4ec0\u4e48\u8981\u5b66\u4e60\u5197\u4f59\u5907\u4efd\u601d\u7ef4\uff1f\u4e3a\u4ec0\u4e48\u8981\u7406\u89e3\u548c\u4f7f\u7528\u5197\u4f59\u5907\u4efd\u601d\u7ef4\uff1f\u4e3a\u4ec0\u4e48\u5197\u4f59\u5907\u4efd\u601d\u7ef4\u5bf9\u6211\u4eec\u7684\u751f\u6d3b\u548c\u5de5\u4f5c\u8fd9\u4e48\u91cd\u8981\uff1f &nbsp; <\/p>\n\n\n\n<p style=\"font-size:17px\">When\u2014\u2014\u6211\u4eec\u4ec0\u4e48\u65f6\u5019\u9700\u8981\u7528\u5230<strong>\u5197\u4f59\u5907\u4efd\u601d\u7ef4<\/strong>\uff1f\u4ec0\u4e48\u65f6\u5019\u53ef\u4ee5\u4f7f\u7528\u5b83\uff1f &nbsp; <\/p>\n\n\n\n<p style=\"font-size:17px\">Where\u2014\u2014\u9664\u4e86\u5de5\u7a0b\u5b66\u539f\u7406\uff0c\u8fd8\u80fd\u5728\u54ea\u91cc\u627e\u5230\u5197\u4f59\u5907\u4efd\u7684\u6848\u4f8b\uff1f\u6211\u4eec\u7406\u89e3\u4e86\u5197\u4f59\u5907\u4efd\u4e4b\u540e\uff0c\u80fd\u5728\u54ea\u4e9b\u5730\u65b9\u4f7f\u7528\u8fd9\u79cd\u601d\u7ef4\uff1f &nbsp;<\/p>\n\n\n\n<p style=\"font-size:17px\">Who\u2014\u2014\u8c01\u9700\u8981\u7406\u89e3\u548c\u4f7f\u7528\u5197\u4f59\u5907\u4efd\u601d\u7ef4\uff1f\u5bf9\u8c01\u4f1a\u66f4\u6709\u6548\u679c\uff1f\u5197\u4f59\u5907\u4efd\u601d\u7ef4\u7684\u5178\u578b\u6848\u4f8b\u5728\u8c01\u8eab\u4e0a\u6709\u53c2\u8003\uff1f &nbsp; <\/p>\n\n\n\n<p style=\"font-size:17px\">How\u2014\u2014\u5b66\u4e60\u7406\u89e3\u4e86\u5197\u4f59\u5907\u4efd\uff0c\u600e\u6837\u5229\u7528\u5197\u4f59\u5907\u4efd\u601d\u7ef4\u6765\u5e2e\u52a9\u6211\u4eec\u63d0\u9ad8\u751f\u6d3b\u548c\u5de5\u4f5c\u7684\u8d28\u91cf\uff1f &nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u7528\u5728\u521b\u4e1a\u9879\u76ee\u7684\u5206\u6790\u4e0a &nbsp; <\/h3>\n\n\n\n<p style=\"font-size:17px\">What\u2014\u2014\u8fd9\u4e2a\u9879\u76ee\u7684\u6838\u5fc3\u662f\u4ec0\u4e48\uff1f\u89e3\u51b3\u4ec0\u4e48\u5173\u952e\u95ee\u9898\uff1f<\/p>\n\n\n\n<p style=\"font-size:17px\">Why\u2014\u2014\u4e3a\u4ec0\u4e48\u8981\u505a\u8fd9\u4e2a\u9879\u76ee\uff1f\u4e3a\u4ec0\u4e48\u662f\u6211\u4eec\u6765\u505a\u8fd9\u4e2a\u9879\u76ee\uff1f<\/p>\n\n\n\n<p style=\"font-size:17px\">When\u2014\u2014\u4ec0\u4e48\u65f6\u5019\u505a\u8fd9\u4e2a\u9879\u76ee\u662f\u6700\u4f73\u65f6\u95f4\u70b9\uff1f\u8fd9\u4e2a\u9879\u76ee\u7684\u6838\u5fc3\u7528\u6237\u4ec0\u4e48\u65f6\u5019\u4f1a\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\u670d\u52a1\uff1f &nbsp; <\/p>\n\n\n\n<p style=\"font-size:17px\">Where\u2014\u2014\u6211\u4eec\u5728\u54ea\u91cc\u6765\u505a\u8fd9\u4e2a\u9879\u76ee\u7684\u7814\u53d1\u3001\u5e02\u573a\u63a8\u5e7f\uff1f\u5ba2\u6237\u4f1a\u5728\u54ea\u91cc\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\u670d\u52a1\uff1f &nbsp; <\/p>\n\n\n\n<p style=\"font-size:17px\">Who\u2014\u2014\u8c01\u662f\u6211\u4eec\u7684\u5173\u952e\u5ba2\u6237\uff1f\u8c01\u662f\u6211\u4eec\u7684\u5173\u952e\u4eba\u5458\uff1f\u8c01\u8d1f\u8d23\u9879\u76ee\u7684\u4e3b\u5bfc\u548c\u63a8\u5e7f\uff1f &nbsp;<\/p>\n\n\n\n<p style=\"font-size:17px\">How\u2014\u2014\u9879\u76ee\u7684\u5173\u952e\u8282\u70b9\u600e\u4e48\u5b9a\u4e49\uff1f\u5982\u4f55\u5b9e\u73b0\uff1f &nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u7528\u5728\u4f01\u4e1a\u6d3b\u52a8\u4e0a <\/h3>\n\n\n\n<p style=\"font-size:17px\">\u4f8b\u5982\u8001\u603b\u4e34\u65f6\u8ba9\u4f60\u966a\u540c\u53bb\u4e0a\u6d77\u51fa\u5dee\uff0c\u4f60\u53ef\u4ee5\u5728\u7535\u8bdd\u91cc\u9762\u8fd0\u7528\u201c5W2H\u201d\u7684\u6846\u67b6\u8ddf\u4ed6\u4e00\u6b21\u6027\u786e\u8ba4\u6240\u6709\u5173\u952e\u8981\u7d20\uff0c\u8fd9\u6837\u65e2\u4e0d\u4f1a\u9057\u6f0f\uff0c\u4e5f\u4e0d\u4f1a\u663e\u5f97\u6ca1\u6709\u5934\u7eea\u3002 <\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:17px\"><li>&nbsp;\u4e3a\u4ec0\u4e48\u8981\u4f60\u53bb\uff1f\uff08Why\uff09<\/li><li>&nbsp;\u51fa\u5dee\u7684\u4efb\u52a1\u4ee5\u53ca\u8fc7\u53bb\u4e3b\u8981\u505a\u4e9b\u4ec0\u4e48\uff1f\uff08What\uff09<\/li><li>&nbsp;\u4ec0\u4e48\u65f6\u95f4\u5230\uff0c\u4ec0\u4e48\u65f6\u95f4\u7ed3\u675f\uff1f\uff08When\uff09<\/li><li>&nbsp;\u5177\u4f53\u5730\u5740\u5728\u54ea\u91cc\uff0c\u53bb\u4e86\u4f4f\u54ea\u91cc\uff1f\uff08Where\uff09<\/li><li>&nbsp;\u54ea\u4e9b\u4eba\u4e00\u8d77\u53bb\uff0c\u548c\u8c01\u89c1\u9762\uff08Who\uff09<\/li><li>&nbsp;\u53bb\u4e0a\u6d77\u4e58\u5750\u4ec0\u4e48\u4ea4\u901a\u5de5\u5177\uff08How\uff09<\/li><li>&nbsp;\u6709\u591a\u5c11\u9884\u7b97\u53ef\u4ee5\u7528\uff08How Much\uff09<br>\u8fd0\u75285w2H\u53ef\u4ee5\u5728 \u4e34\u65f6\u7684\u4f01\u4e1a\u4e8b\u9879\u4e2d\uff0c\u5feb\u901f\u7406\u6e05 \u4efb\u52a1\u8981\u7d20\uff0c\u7ed9\u4eba\u7559\u4e0b\u201c\u601d\u7ef4\u7f1c\u5bc6\u201d\u7684\u597d\u5370\u8c61\uff01<\/li><\/ul>\n\n\n\n<p style=\"font-size:18px\"><strong>\u603b\u7ed3\uff1a5W2H\u5206\u6790\u6cd5\u662f\u72ec\u7acb\u601d\u8003\u7684\u597d\u5de5\u5177<\/strong> &nbsp; <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:17px\">\u5e38\u8bf4\u4eba\u8981\u6210\u957f\uff0c\u4e00\u5b9a\u8981\u6709\u517b\u6210\u5177\u5907\u72ec\u7acb\u601d\u8003\u7684\u80fd\u529b\uff0c\u800c\u601d\u8003\u5219\u662f\u901a\u8fc7\u4e0d\u505c\u5730\u63d0\u95ee\u6765\u5b9e\u73b0\u7684\uff0c5W2H\u5206\u6790\u6cd5\u662f\u4e00\u4e2a\u975e\u5e38\u597d\u7684\u63d0\u95ee\u65b9\u6cd5\uff0c\u901a\u8fc7\u4e00\u6574\u5957\u6807\u51c6\u7684\u6d41\u7a0b\u5bf9\u4e8b\u60c5\u8fdb\u884c\u6df1\u5165\u63d0\u95ee\uff0c\u5f85\u6240\u6709\u7684\u95ee\u9898\u90fd\u5f97\u5230\u89e3\u7b54\u540e\uff0c\u90a3\u4e48\u601d\u8003\u7684\u5e7f\u5ea6\u548c\u6df1\u5ea6\u4e5f\u90fd\u5c06\u52a0\u5927\u3002<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" 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